Just Good Business: The Strategic Guide to Aligning Corporate Responsibility and Brand

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ReadHowYouWant.com, 2009 - Business & Economics - 320 pages
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A lot of CSR is out there in the business world, but not a lot of it is effective, strategic, high-impact CSR. By the time you finish reading this book, you'll understand that creating a CSR strategy and a CSR program is only half the job. The other half is creating your CSR story and branding, and publicizing it regularly and widely. Of the effective, strategic CSR that is out there in the business world, very little of it is effectively communicated. With this book you have all the tools you'll need to do all that and more. Now it's your turn. I hope that someday I'll have the opportunity to write about your own successful CSR efforts. Finally, I believe that corporate responsibility, along with being just good business, can also help to provide and repair something that is desperately lacking in our world today: hope. Let us refuse to destroy HOPE. Corporate responsibility builds hope. ---- Preface
 

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Contents

Connecting CSR Strategy and BrandSeven Rules of
58
What to Do on Monday Morning
218
CSR TOMORROW AND BEYOND
265
Acknowledgments
284
Be Connected
297
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