Just Good Business: The Strategic Guide to Aligning Corporate Responsibility and BrandA lot of CSR is out there in the business world, but not a lot of it is effective, strategic, high-impact CSR. By the time you finish reading this book, you'll understand that creating a CSR strategy and a CSR program is only half the job. The other half is creating your CSR story and branding, and publicizing it regularly and widely. Of the eff... |
Contents
Connecting CSR Strategy and BrandSeven Rules of | 58 |
GET A GOOD | 79 |
What to Do on Monday | 218 |
MEASURE | 242 |
About | 292 |
299 | |
Common terms and phrases
advertising brand ambassadors build business objectives business strategy Campaign for Real Charity Navigator commitment communicate your CSR compa company’s CSR consumers core business objectives core competencies corporate social responsibility corporate strategy create critical CSR efforts CSR goals CSR messaging CSR plan CSR program CSR report CSR story CSR strategy CSR substance customers develop Digicel Dow Chemical eBay Ecomagination effective employees engage environment example executive fact firm focus focused global going Habitat for Humanity Hewlett-Packard human innovation issues Levi Strauss linked look McDonald’s measure Medtronic ment metrics mission Nike opportunities organization partnership Pedigree percent pet adoption positive impact Product Red segments sell simple social or environmental stakeholders Starbucks strategic CSR suppliers supply chain sustainability talk tell Tesco things Timberland trust understand Unilever volunteer Wal-Mart Whirlpool women