Kansei/Affective Engineering

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Mitsuo Nagamachi
CRC Press, Apr 19, 2016 - Technology & Engineering - 334 pages
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A guided tour through the each stages of process, Kansei/Affective Engineering explores how to apply Kansei/Affective Engineering. It describes the psychological survey and psycho-physiological measurement of consumer feelings and the multivariate statistical analysis of this survey data, including rough set models. Since soft computing technology is very useful from the viewpoint of product design, the author details the Expert system, neural networks, GA, and other relevant methods to support the designer's decision or the customer's choice. The text includes applied examples in areas such as automotive, home electrics, appliances, cosmetics, packaging, and e-commerce business.

 

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Contents

Chapter 1 KanseiAffective Engineering and History of KanseiAffective Engineering in the World
1
Chapter 2 Methods of KanseiAffective Engineeringand Specific Cases of Kansei Products
13
Chapter 3 Psychological Methods of Kansei Engineering
31
Chapter 4 Psychophysiological Methods
39
Chapter 5 Statistical Analysis for KanseiAffective Engineering
51
Chapter 6 Soft Computing System for KanseiAffective Engineering
143
Chapter 7 Rough Set Theory and KanseiAffective Engineering
207
Chapter 8 KanseiAffective Engineering and Web Design
227
Chapter 9 KanseiAffective Engineering for the European FastMoving Consumer Goods Industry
253
Chapter 10 KanseiAffective Engineering Applied to Triggers in Powered Hand Tools
275
Chapter 11 Kansei Quality and Quality Function Deployment
295
Back cover
311
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About the author (2016)

Mitsuo Nagamachi is Professor Emeritus at Hiroshima University, Japan and the President of the International Kansei Design Institute.

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