Keep Your Donors: The Guide to Better Communications & Stronger Relationships

Front Cover
John Wiley & Sons, Jan 4, 2011 - Business & Economics - 480 pages
Written by fundraising experts Tom Ahern and Simone Joyaux, Keep Your Donors is a new, winning guide to making disappointing donor retention rates a thing of the past. This practical and provocative book will show you how to master the strategies and tactics that make fundraising communications profitable. Filled with case studies and based in part on the CFRE and AFP job analyses, Keep Your Donors is your definitive guide to getting new donors—and keeping them—for many years to come.
 

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Contents

III
1
V
2
VI
8
VII
9
VIII
10
IX
11
X
13
XII
15
CXXXII
232
CXXXIII
234
CXXXIV
235
CXXXVI
237
CXXXVII
239
CXXXVIII
241
CXL
243
CXLII
246

XIV
17
XV
19
XVII
23
XVIII
27
XIX
33
XX
36
XXI
38
XXII
41
XXIV
44
XXV
46
XXVI
47
XXVII
48
XXIX
54
XXX
59
XXXII
61
XXXV
62
XXXVI
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XXXVII
66
XXXVIII
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XXXIX
70
XL
72
XLI
73
XLII
75
XLIV
77
XLVI
85
XLVII
86
XLIX
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LI
91
LII
94
LIII
98
LIV
99
LVI
103
LVIII
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LIX
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LX
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LXI
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LXII
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LXIII
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LXIV
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LXV
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LXVII
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LXVIII
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LXIX
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LXX
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LXXI
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LXXII
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LXXIV
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LXXVI
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LXXVIII
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LXXIX
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LXXXI
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LXXXIII
168
LXXXV
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LXXXVII
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LXXXIX
174
XCI
175
XCII
176
XCIII
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XCV
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XCVI
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XCVII
185
XCVIII
187
C
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CI
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CIV
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CV
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CVI
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CVII
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CVIII
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CIX
200
CX
201
CXII
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CXIII
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CXIV
205
CXV
207
CXVII
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CXVIII
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CXX
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CXXII
214
CXXIII
217
CXXIV
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CXXV
221
CXXVI
225
CXXVII
226
CXXVIII
229
CXXX
230
CXXXI
231
CXLIII
247
CXLIV
248
CXLVI
249
CXLVII
251
CXLIX
252
CLI
253
CLII
256
CLIII
257
CLIV
260
CLV
263
CLVI
265
CLVII
267
CLIX
268
CLXI
271
CLXII
276
CLXIII
279
CLXIV
280
CLXV
287
CLXVI
289
CLXVIII
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CLXX
297
CLXXII
302
CLXXIV
313
CLXXVI
321
CLXXVIII
322
CLXXIX
323
CLXXX
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CLXXXI
329
CLXXXII
330
CLXXXIII
332
CLXXXIV
335
CLXXXV
336
CLXXXVI
338
CLXXXVII
339
CLXXXVIII
340
CLXXXIX
341
CXC
342
CXCII
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CXCIV
348
CXCVI
351
CXCVIII
352
CXCIX
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CC
354
CCI
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CCII
357
CCIV
358
CCVI
361
CCVII
362
CCVIII
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CCIX
364
CCX
366
CCXI
368
CCXII
369
CCXIV
371
CCXVI
373
CCXVII
376
CCXVIII
377
CCXX
381
CCXXI
382
CCXXII
384
CCXXIII
388
CCXXIV
389
CCXXV
390
CCXXVI
393
CCXXVIII
395
CCXXIX
396
CCXXX
397
CCXXXI
400
CCXXXII
401
CCXXXIV
404
CCXXXV
405
CCXXXVI
407
CCXXXVII
409
CCXXXIX
410
CCXLI
411
CCXLII
412
CCXLIII
415
CCXLIV
416
CCXLV
418
CCXLVII
420
CCXLVIII
422
CCL
425
CCLII
427
CCLIV
431
CCLV
435
Copyright

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About the author (2011)

Tom Ahern is recognized as one of North America's leading authorities on how to make nonprofit communications consistently effective. He speaks frequently in the United States and Canada on reader psychology, direct mail principles, good (and not very good) graphic design as applied to fundraising and nonprofit branding. He is president of Ahern Communications, Ink, a consultancy specializing in capital campaign materials and other nonprofit communications. Tom's popular e-news provides tips on donor communications. He wrote the first book on donor newsletters, published in 2005, as well as How to Write Fundraising Materials That Raise More Money.

Simone P. Joyaux, ACFRE, is recognized internationally as a "thought leader" in the philanthropic sector. An expert in fund development, board and organizational development, and strategic planning, Simone is the author of Strategic Fund Development: Building Profitable Relationships That Last. This book has become an industry standard. Simone presents all over the world and is a faculty member in the Master's Program in Philanthropy and Development at Saint Mary's University, Minnesota. She serves regularly on boards, is the founder of the Women's Fund of Rhode Island, and is the former Chair of CFRE International.

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