Keeping Members: The Myths & Realities : CEO Strategies for 21st Century Success

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Foundation of the American Society of Association Executives, 1995 - Reference - 126 pages
Are you recruiting for retention or just one year? This is one among many other strategic questions raised by this must-have resource for all association CEOs, staff, and volunteer leaders. It redefines membership as the core business for associations and other nonprofit organizations. It dispels 12 popular myths about retention and reveals key strategies for growth, focusing on how CEOs, staff, and volunteers each have key roles to play in recruiting and keeping members. A 100-question audit provides a quick and effective tool for including keeping members in your association strategic planning.

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Contents

Membership RetentionThe Ultimate Bottom Line
5
The Core Issues of Strategic Retention
11
Customer Service Membership Satisfaction
31
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