Keeping Members: The Myths & Realities : CEO Strategies for 21st Century Success
Foundation of the American Society of Association Executives, 1995 - Reference - 126 pages
Are you recruiting for retention or just one year? This is one among many other strategic questions raised by this must-have resource for all association CEOs, staff, and volunteer leaders. It redefines membership as the core business for associations and other nonprofit organizations. It dispels 12 popular myths about retention and reveals key strategies for growth, focusing on how CEOs, staff, and volunteers each have key roles to play in recruiting and keeping members. A 100-question audit provides a quick and effective tool for including keeping members in your association strategic planning.
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Membership RetentionThe Ultimate Bottom Line
The Core Issues of Strategic Retention
Customer Service Membership Satisfaction
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activities affect retention American American Bankers Association American Dental Association American Marketing Association annual conference ASAE Foundation asso association CEOs association executives association products association's attrition benefits bers bership Broadcast fax calls chapter ciation communications databases develop dues effective ensure example expectations feedback first-year members focus groups golden handcuff identify industry or profession involvement joining Keeping Members lifetime value meet member needs members want membership organizations membership retention National Association newsletter nondues revenues number of members offer participation percent perspective Peter Drucker planning products and services professional programs prospects publications purchasing reality recruitment renew response retain their membership retention efforts retention process retention rate second-year members segments seminars Society Special Libraries Association staff and volunteers staff members Strategic Retention Audit survey targeted telemarketing tion Tom Peters trade association vendors