Key Message. Delivered - Englische Version: Business Presentations with Structure

Front Cover

The ability to communicate in a structured and understandable way is essential for supporting decision-making in a company. Presentations are the standard communication tool for this. But one party always has to do the work: either the presenter or the addressee. We explain, writing as fellow practitioners, how to structure complex problems for communication in a logical way and formulate messages that are self-explanatory.

Professional communication is based on three elements: suitable content, clear structure and precise graphic design. In this book we outline an eight-step process that focuses on structure as the fundamental link between content and design. Using a fictional case study that highlights our method, we show how to structure topics so that you can get to grips with even the most complex problems.

 

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Contents

UNDERSTANDING THE PYRAMID GIVE YOUR ARGUMENTS A SOLID FOUNDATION
37
DETERMINING WHAT IS REQUIRED IDENTIFY THE KEY QUESTION
51
STRUCTURING THE TASK EXPLORE THE TOPIC
63
ADDRESSEE ANALYSIS THINK YOURSELF INTO YOUR OBJECTIVES AND TARGET GROUPS
81
DEFINING THE KEY MESSAGE FORMULATE YOUR CENTRAL STATEMENT
97
BUILDING THE PYRAMID DEVELOP ARGUMENTS FOR YOUR KEY MESSAGE
111
THE GRAPHIC DESIGN OF PRESENTATIONS GIVE YOUR IDEAS A FACE
137
CREATING SLIDES USE EXPERIENCE TRICKS AND TECHNOLOGY
201
CLOSING REMARKS
227
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About the author (2012)

Wolfgang Hackenberg ist nach verschiedenen Managementfunktionen geschäftsführender Gesellschafter der Steercom GmbH. Zudem ist er Dozent und Referent zum Thema Strukturierung.

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