Key Message. Delivered - Englische Version: Business Presentations with Structure
Haufe-Lexware, Dec 17, 2012 - Business & Economics - 232 pages
The ability to communicate in a structured and understandable way is essential for supporting decision-making in a company. Presentations are the standard communication tool for this. But one party always has to do the work: either the presenter or the addressee. We explain, writing as fellow practitioners, how to structure complex problems for communication in a logical way and formulate messages that are self-explanatory.
Professional communication is based on three elements: suitable content, clear structure and precise graphic design. In this book we outline an eight-step process that focuses on structure as the fundamental link between content and design. Using a fictional case study that highlights our method, we show how to structure topics so that you can get to grips with even the most complex problems.
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UNDERSTANDING THE PYRAMID GIVE YOUR ARGUMENTS A SOLID FOUNDATION
DETERMINING WHAT IS REQUIRED IDENTIFY THE KEY QUESTION
STRUCTURING THE TASK EXPLORE THE TOPIC
ADDRESSEE ANALYSIS THINK YOURSELF INTO YOUR OBJECTIVES AND TARGET GROUPS
DEFINING THE KEY MESSAGE FORMULATE YOUR CENTRAL STATEMENT
BUILDING THE PYRAMID DEVELOP ARGUMENTS FOR YOUR KEY MESSAGE
THE GRAPHIC DESIGN OF PRESENTATIONS GIVE YOUR IDEAS A FACE
CREATING SLIDES USE EXPERIENCE TRICKS AND TECHNOLOGY