Know Your Fans: Using Word-of-Mouth Marketing to Sell Your Products

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Pearson Education, Oct 12, 2009 - Business & Economics - 10 pages
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This Element is an excerpt from We Are Smarter Than Me: How to Unleash the Power of Crowds in Your Business (ISBN: 9780132244794) by Barry Libert and Jon Spector. Available in print and digital formats.


Put crowdsource marketing to work--and magnify the impact of your marketing efforts with the authenticity and power of real customers!


Procter & Gamble is in the business of turning out consumer products by the barrelful. But the company has another, very different line of business. It offers the services of hundreds of thousands of moms and teenagers as word-of-mouth marketers--for its own product divisions and other organizations as well.


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About the author (2009)

Barry Libert is the chairman of Mzinga, a leading enterprise social technology and services provider. The company manages over 14,000 online communities, which draw more than 60 million total online visitors every month. He coauthored We Are Smarter than Me, a critically acclaimed book created in collaboration with Wharton School Publishing and more than 4,000 community participants that illustrates how businesses can profit from the wisdom of crowds. A one-time McKinsey and Company consultant, Libert is also author of Barack, Inc., Cracking the Value Code, and Value RX.


Jon Spector is CEO of The Conference Board. Previously, Jon was Vice Dean and Director of Wharton Executive Education and spent 20 years consulting for McKinsey & Company on issues of strategy, organization, and operations.

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