Knowledge Discovery in the Social Sciences: A Data Mining Approach

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Univ of California Press, Feb 4, 2020 - Social Science - 264 pages
Knowledge Discovery in the Social Sciences helps readers find valid, meaningful, and useful information. It is written for researchers and data analysts as well as students who have no prior experience in statistics or computer science. Suitable for a variety of classes—including upper-division courses for undergraduates, introductory courses for graduate students, and courses in data management and advanced statistical methods—the book guides readers in the application of data mining techniques and illustrates the significance of newly discovered knowledge. 

Readers will learn to: 
• appreciate the role of data mining in scientific research 
• develop an understanding of fundamental concepts of data mining and knowledge discovery
• use software to carry out data mining tasks
• select and assess appropriate models to ensure findings are valid and meaningful
• develop basic skills in data preparation, data mining, model selection, and validation
• apply concepts with end-of-chapter exercises and review summaries
 
 

Contents

New Contributions and Challenges
18
Data Issues
43
Data Visualization
70
Assessment of Models
93
Cluster Analysis
115
Associations
133
Generalized Regression
155
Classification and Decision Trees
175
Artificial Neural Networks
191
Web Mining and Text Mining
209
Network or Link Analysis
224
Index
241
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About the author (2020)

Xiaoling Shu is Professor of Sociology at the University of California, Davis.

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