Knowledge Networks for Business Growth

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Andrea Back, Ellen Enkel, Georg von Krogh
Springer Science & Business Media, Jan 10, 2007 - Business & Economics - 226 pages
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Companies are constantly searching for new ways of creating higher profit and a larger market share. Growth seems to be the most appropriate tactic for surviving economically in difficult times. New instruments and methods as a support to a company’s growth strategy can be essential in gaining a competitive advantage. Knowledge management is one of the answers to this challenge. It can support strategic goals such as the improvement of efficiency, the minimization of risk and an increase in innovation, but also has inherent potentials which have not been leveraged yet.

The first part of the book contains three case studis which illustrate the idea of knowledge networks for growth. The step-by-step methodology of the second part shows the reader how to build up and maintain these networks . The templates in the last part of the book ease the adaptation of networks for the reader's own company or his or her specific business needs.

 

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Contents

1 The Concept of Knowledge Networks for Growth
1
Introduction
2
Knowledge Networking as a Strategy for Company Growth
3
Forms of Governance for Knowledge Sharing and Integration
7
Clarifying the Concept of Intraorganizational Knowledge Networking
11
Framework for Knowledge Networks for Growth
16
Methodology
17
Following an Internal Strategy through Innovation
18
General Recommendations
95
5 A Methodology for Adapting Knowledge Networks Managerial Guidelines
98
Vision and Strategy
102
Creating a Knowledge Vision
104
Identify Your Knowledge Strategy
106
Develop a Roadmap
108
Perform a Stakeholder Analysis
110
Understand the Different Types of Knowledge Needed
113

Following an External Strategy through MA
24
General Factors to Be Adapted for Knowledge Networks for Growth
27
Discussion and Conclusion
29
2 Supporting Integration after MA through Knowledge Networks within RWE Net
32
Knowledge Integration after MA in RWE Net
34
Approach Taken by the Research Project
37
Historical Background
38
The Demand for Knowledge Integration after MA
39
Finding the Appropriate Structure for Knowledge Integration
41
Management Commitment
43
Selection of Knowledge Network Participants
45
Involvement of Knowledge Network Participants
47
Establishment of Social Ties
49
Further Development of the Knowledge Network
51
Supporting the Performance of a Knowledge Network
53
Lessons Learned
54
General Recommendations
55
3 The Customer an Untapped Source of Innovation Developing a Customer Integration Network in HP
59
Customer Involvement in Internal Processes
60
The Company Background
63
The Demand for a Customer Knowledge Network
65
The Approach of the Research Project
68
Addressing the Challenges of a Customer Knowledge Network Overcoming Companies Internal Challenges
69
Delivering Facilitating Conditions
70
Initializing the Customer Knowledge Network
71
Further Development of the Customer Network
72
Supporting the Performance of the HP Customer Network
73
General Recommendations
74
4 Supporting Growth through Innovation Networks in Unilever
77
The Launch of the Innovation Network
78
Company Background
80
The Need for an Innovation Network Food Solutions Specific Situation
82
Approach Taken by the Research Project
84
The Development of the Innovation Network
87
Alignment with the Companys Vision and Corporate Strategy
88
Selection and Motivation of the Network Members
89
Distinct Success Factors and Barriers
90
Integration of Performance Measurement
91
The Dynamics of Innovation Network Development
92
The Corporate Advantage of a Web of Innovation Networks Taking a Future Perspective
93
Decide on the Network Option
115
Select the Appropriate Network Reference Model
118
Identify Deliverables and Choose the Appropriate Knowledge Network
120
Set Up the Selected Network Type
123
Composition of the Knowledge Board
126
Justification Process and Communication Plan
128
Facilitate Top Management Commitment and Find Sponsors
130
Facilitate the Relationships within the Network
134
Determine the Roles and Responsibilities
136
Organize the People and the Meetings
139
Organize the Specific Processes
144
Facilitate Relationships with the Outside World
156
Establish Internal Measurement
160
The Project Plan
162
Integrated Performance Measurement System for Knowledge Networks for Growth
165
Discussing Selected Performance Measurement Approaches
166
Indirect Measurement Methods
167
Balanced Scorecard BSC
170
Discussion of Approaches
172
External Performance Measurement
173
Internal Performance Measurement
183
Conclusion
188
7 Supporting the Adaptation Templates
190
The Interview Process
192
Example of the Interview Guidelines
193
The Business Plan
194
Structure of the Business Plan
195
Preparation of the Presentation to Management
196
Example of the Presentation to Management
197
KickOff Workshop
200
Outline of Communication
206
Internal Performance Measurement System
208
Project Plan
210
8 References
211
9 List of Figures
219
10 List of Tables
220
11 Index
221
12 Authors
225
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