Labels of distinction: microbrewery label design

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Gingko Press, 1998 - Cooking - 141 pages
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This fabulous book graphically maps the evolution of American and European microbrewery labels, logos, and pub signs concentrating on their home-grown style of self-promotion and artwork. It documents a rare occasion when traditional graphic design (as employed by the giant breweries) is challenged with such boldness it has no option but to succumb. Spencer Drate is a creative director and designer who has been honored with many awards. He was commissioned by to create the packaging for Sunset Red Ale and Blond Ale. Thomas Olejar studied brewing at UCLA and has created a beer information software application for training and promotional use.

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About the author (1998)

Spencer Drate and Judith Salavetz are award-winning creative directors, designers, authors, curators, and packagers specializing in music and pop-culture books. Their many published works have covered diverse subjects within these genres: film animation and special effects, movie and rock posters, rock photography, graphic and Web design, and typography. They have designed for artists such as U2, Lou Reed, The Velvet Underground, Leonard Cohen, John Lennon, Paul McCartney, Ramones, Talking Heads, The Pretenders, Joan Jett, and Bon Jovi. Drate was a four-time judge on the Grammy music packaging committee, co-designed the Grammy Award-nominated album package "Talking Heads: Fear of Music", and wrote "45 RPM", the first visual history book on the 45 record sleeve. They both live and work in New York City.

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