Lamborghini: Forty Years

Front Cover
Motorbooks International, 2004 - Transportation - 191 pages
For 40 years, Lamborghini has been one of the world's most flamboyant and exotic car marques. Written by a long-term Lamborghini insider, the book tells, for the first time, the real story of the men who kept the Italian company alive, making cars bought by wealthy business executives, show business celebrities, and sports stars. Custodians of Lamborghini have included Chrysler and businessmen in Switzerland and Asia. Now Lamborghini sits alongside Bugatti at Audi, part of the Volkswagen Group. Previous Lamborghini books have been little more than collections of pictures of the cars and technical descriptions, but this one describes the character of the men whose passion for Lamborghini kept the company alive. The book is published in 2004 as the all-new Lamborghini Gallardo goes on sale, 41 years after the original 350GTV burst onto the scene at the Turin auto show.

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About the author (2004)

David Jolliffe dreamt, like many boys, of becoming a world motor racing champion. Instead, after playing a key role with an F1 team, he sold sports cars before distributing Lamborghinis in Britain (which vied with Germany as the No. 2 market after the USA) for 30 years. He remains close friends with many people who were key players in the fortunes of Lamborghini over the decades.

The author is just the man for the job. Tony Willard has edited the trade newspaper for the car retail industry for many years and knows how the various types of retailers try to come out on top in the bazaar culture that is the car price negotiation in the UK. This book gives the consumer the information needed to negotiate on level terms.

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