Launching new ventures: an entrepreneurial approach

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Upstart Pub. Co., 1995 - Business & Economics - 474 pages
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Contents

List of Figures
9
Recognizing and Testing Opportunity
23
Where Will the Opportunities Be Next Century?
30
Copyright

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About the author (1995)

Kathleen Allen, Ph.D., is a professor of entrepreneurship at USC. Her books include The Complete MBA For Dummies(R) and eBusiness Technology Kit For Dummies(R).

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