Lead Generation on the Web

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"O'Reilly Media, Inc.", Feb 8, 2007 - Computers - 65 pages
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Are you a small-business owner, consultant, or marketing manager for a big company selling an intangible service or hard-to-understand product? Does it take a while to gain your customer's trust and make the sale?If you answered "yes" to any of these questions, this Short Cut will walk you through a step-by-step process for generating leads and sales.This Short Cut helps you identify metrics for success, create a plan to hit those metrics, and put in place a system for nurturing leads into successful sales.


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About the author (2007)

Thomas Myer is the founding principal of Triple Dog Dare Media. He is a consultant, author, and web applications developer with expertise in Perl, PHP, Python, and XML. His book, No Nonsense XML Web Development with PHP was published in 2005 by SitePoint.

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