Led by Donkeys: How Four Friends with a Ladder Took on Brexit
Atlantic Books, 2019 - Advertising, Political - 144 pages
The official account - complete with full-color illustrations - of how four ordinary people managed to expose the British government's hypocrisies through a nationwide guerrilla advertising campaign. Seeking to highlight the hypocrisy of their politicians on Brexit four friends armed with nothing more than ladders, roller brushes and a treasure trove of damning statements from their leaders slapped up the politicians' biggest lies on billboards around the country. This guerrilla operation wasn't easy, but it wasn't long before the British public enabled them to take things into their own hands - and the rest is history. Leave the EU or remain? An apparently simple question divided the nation in historic fashion. Many believed the words of these politicians. By putting up their quotes as billboards, self-styled 'Led By Donkeys' had clear intentions - to compare the promises that have been made across the years with the damning reality.
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