Leisure and Tourism: Heinemann GNVQ Intermediate

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Heinemann, 2000 - Leisure industry - 310 pages
This textbook for students of the Intermediate GNVQ Leisure and Tourism course contains the materials for those taking the full award. It provides the knowledge required for the course and includes assignments to help give students the opportunity to collect evidence for their portfolio.

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Marketing in leisure and tourism 76
Target marketing 91
Assessment 120
Different types of customer 124
External and internal customers 133
Personal presentation 141
Dealing with customers 147
Keeping customer records 161
Running an event
Leisure sport and recreation facilities 197
Administration and finance 229
Travel and tourism organisations 238
Impacts of leisure and tourism 276
Fast facts 299
Answers to tests 305

Providing assistance 154

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About the author (2000)

Hayward is a Consultant Clinical Psychologist at the South London and Maudsley NHS Trust in London, and is an Honorary Lecturer at the Institute of Psychiatry.

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