Leisure Travel: Making it a Growth Market...Again!
The author, a leading travel industry expert, has spent 25 years compiling data for this book. Beginning with an overview of the leisure travel market, he then presents a psychologically based allocentrism-psychocentrism framework that explains why people do or do not travel, their various types of vacations, expectations and sources of dissatisfaction. Also included are numerous ways in which hotels, tour operators, airlines, travel agencies, car rentals, food services and other businesses can protect themselves during down swings and even prosper.
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Golden Ages and Lost Horizons
The Psychology of Travel
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activities adventure advertising air travel airlines airports allocentric American appeal Arthur Frommer attract audience baby boomers become Boeing 747s boomers campaign chapter commercial common companies cruise lines cruise ships culture decade decline destination areas dollars enjoy environment escorted tours Europe exciting feeling Figure flight flyers frequent flyer programs future growing growth guests Hawaii impact important income increase industry interest islands Lana'i large numbers leisure travel less life-styles lives major meals near-allocentrics offer passengers percent place to visit planned Plog Research popular population potential problems programs promotions psychocentric psychographic psychology Puerto Vallarta rates relatively resort restaurants seats segments spots T.S. Eliot tion tour packages tourism tourism development travel agents travel experience travel market trend trip types of travelers unique vacation venturesome videoconferencing visitors