Lessons from a Street-wise Professor: What You Won't Learn at Most Music Schools

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Soundown Inc, 2011 - Business & Economics - 256 pages
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The professional music world . . . it's tough out there! Yet musicians manage to survive and even thrive in this competitive environment. And you can too-but in addition to superior musicianship, you'll need information and skills that you can't learn in the practice room. Lessons from a Street-Wise Professor sheds light on what every successful musician knows but most music schools don't teach-that a musician, regardless of instrument or specialty, is a small business and with that comes the need for entrepreneurial savvy. Drawing on decades of experience as a professional musician and educator, Dr. Ramon Ricker of the Eastman School of Music offers indispensible insights into this often overlooked but crucial aspect of a musician's education. Among the many practical skills you'll learn are: developing an entrepreneurial mindset understanding your musical marketplace separating yourself from the pack navigating professional relationships maintaining your artistic integrity while striving for financial success Also included are inspiring stories from musicians who found their own paths to success. Perfect for music students just entering the professional world or for anyone considering a career in music-and a helpful read for non-musicians and old pros, too!
 

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Contents

The Musicians Business Challenge
5
What Is Entrepreneurship and Why Should
15
What Is a Brand and Is Yours a Good One?
25
Be Ready for a NonLinear Career Path
33
Seven Things That Can Help You Make Money
49
Four Mantras That Will Help You Save Money
91
Five NonLinear Career Journeys
129
NinetySix Street Level Tips That You Wont
157
Learn to Deal with Stress
163
Dont Dilute Your Product in Order to Make Money
180
Think BigOr Go Home
183
Getting Ahead
207
What Contractors Like
219
Coda
223
Index
243
Copyright

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About the author (2011)

Ramon Ricker is Senior Associate Dean for Professional Studies, Director of the Institute for Music Leadership and Professor of Saxophone at the Eastman School of Music in Rochester, New York. As a senior administrator at Eastman, Dr. Ricker has been instrumental in shaping Eastman’s innovative Arts Leadership curriculum that offers courses on Entrepreneurship and Careers, Leadership and Administration, Performance, Contemporary Orchestral Issues and The Healthy Musician. A full-time Eastman faculty member since 1972, he was the first titled saxophone professor at the school. He is also Editor-in-Chief of Polyphonic.org, an Eastman-sponsored website for professional orchestra musicians. His association with the Rochester Philharmonic Orchestra first began as a clarinet soloist in 1972. In 1974 he won a position in the RPO as a member of the clarinet section, and continues to play in the orchestra today. He frequently performs as a guest saxophone and clarinet soloist and clinician in high schools and colleges throughout Europe and North America, and his books on jazz improvisation and saxophone technique as well as many of his compositions are looked to as standards in the field, with over 140,000 copies sold worldwide with translations in French and Japanese. He has performed and contracted the music for hundreds of television and radio commercials and themes, including national accounts for ABC, NBC, HBO and Arts and Entertainment. Throughout his career he has straddled the Ivory Tower and the Real World, and has built a reputation as a distinguished teacher, an effective administrator, a versatile orchestral and jazz musician, a well-known author of books on jazz improvisation and saxophone technique and an astute businessman. He is certainly the consummate “street-wise professor.”

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