Letters That Sell

Front Cover
McGraw Hill Professional, 1987 - Business & Economics - 163 pages
"Ed Werz is one of the few people in this country who knows how to write results-oriented sales letters." -- Gerhard Gschwandtner, Publisher Personal Selling Power "I found it to be an extremely instructive, well-documented, and helpful book. It [is] an important new reference tool for professional copywriters and the busy business executive alike." -- Ray Roel, Editor Direct Marketing Magazine With these 90 easy-to-use letters, you need never agonize over sales-letter writing again. Arranged by category, these model letters cover every business situation from direct-sell to customer service and novelty letters, each accompanied by invaluable marginal notes that will enable you to tailor them to your specific goals. Edward Werz, direct-mail expert, provides a bold new approach to sales-letter writing and a format so simple to use that you'll wonder how you ever managed without Letters That Sell. Whether you are selling a product, a service, or an idea, Letters That Sell will provide fresh insights to veteran letter writers and make the novice feel like a pro. This handy reference also includes: The four crucial elements every sales letter must have Attention-grabbing words Notes on writing style Closings that are sure to get results Transitions that work Maintaining credibility

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Contents

Introduction
1
DirectSell Letters
15
Letters to Arrange Sales Appointments
36
Copyright

9 other sections not shown

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About the author (1987)

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