Letters That Sell
"Ed Werz is one of the few people in this country who knows how to write results-oriented sales letters." -- Gerhard Gschwandtner, Publisher Personal Selling Power "I found it to be an extremely instructive, well-documented, and helpful book. It [is] an important new reference tool for professional copywriters and the busy business executive alike." -- Ray Roel, Editor Direct Marketing Magazine With these 90 easy-to-use letters, you need never agonize over sales-letter writing again. Arranged by category, these model letters cover every business situation from direct-sell to customer service and novelty letters, each accompanied by invaluable marginal notes that will enable you to tailor them to your specific goals. Edward Werz, direct-mail expert, provides a bold new approach to sales-letter writing and a format so simple to use that you'll wonder how you ever managed without Letters That Sell. Whether you are selling a product, a service, or an idea, Letters That Sell will provide fresh insights to veteran letter writers and make the novice feel like a pro. This handy reference also includes: The four crucial elements every sales letter must have Attention-grabbing words Notes on writing style Closings that are sure to get results Transitions that work Maintaining credibility
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Letters to Arrange Sales Appointments
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advertising Answer the need Apologize appreciation Aruba audio cassette Back-A-Matt Best Wishes brochure catalog clients congratulations Cordially cost creative customer service letter customer's Danburg Dear Thank Describe discount enclosed enthusiastic exciting Exercise Bicycle Explain Express feel Fiberoff Find-a-File Focus on Benefits follow-up letters friendly closing giant panda golf golf magazine Goodwill letters Hawaii important increase Jack Nicklaus Letter Selling lobster pots look forward meeting mortgage insurance motivate novelty letter opportunity panda PennyWise percent positive postscript problem product or service promise prospect Provide purchase question reader's attention receive relationship reply card Restate sales letters sales points salespeople salesperson Salutation qualifies reader shampoo Show Sincerely special offer subscription success sure take advantage Tell the reader testimonial Thank the customer toll-free number vitamins week word processor writing