Leveraging Consumer Psychology for Effective Health Communications: The Obesity Challenge

Front Cover
Rajeev Batra, Punam Anand Keller, Victor J. Strecher
M.E. Sharpe, 2011 - Business & Economics - 406 pages
0 Reviews
This timely book brings together some of the most higly respected scholars and practitioners in the consumer psychology and health communication fields to analyze how the latest research can be effectively applied to the critical public health issue of obesity.

What people are saying - Write a review

We haven't found any reviews in the usual places.

Other editions - View all

Bibliographic information