Leveraging ITS Data for Transit Market Research: A Practitioner's Guidebook

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Transportation Research Board, Jan 1, 2008 - Intelligent transportation systems - 82 pages
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TRB┐s Transit Cooperative Research Program (TCRP) Report 126: Leveraging ITS Data for Transit Market Research: A Practitioner┐s Guidebook examines intelligent transportation systems (ITS) and Transit ITS technologies currently in use, explores their potential to provide market research data, and presents methods for collecting and analyzing these data. The guidebook also highlights three case studies that illustrate how ITS data have been used to improve market research practices.
 

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Contents

Summary
1
Chapter 2 Introduction to Market Research and ITS Data
7
Benefits and Limitations of Combining Traditional and ITS Data
15
Leveraging Traditional Market Research
25
Architectures Supporting Data Integration
31
Institutional Issues
37
Chapter 5 Lessons Learned Issues and Concerns
43
Appendix A Chicago Transit Authority Case Study
50
Appendix B City of MadisonMetro Transit Case Study
61
Appendix C TriMet Case Study
67
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