Leveraging ITS Data for Transit Market Research: A Practitioner's Guidebook
Transportation Research Board, Jan 1, 2008 - Intelligent transportation systems - 82 pages
TRB┐s Transit Cooperative Research Program (TCRP) Report 126: Leveraging ITS Data for Transit Market Research: A Practitioner┐s Guidebook examines intelligent transportation systems (ITS) and Transit ITS technologies currently in use, explores their potential to provide market research data, and presents methods for collecting and analyzing these data. The guidebook also highlights three case studies that illustrate how ITS data have been used to improve market research practices.
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Chapter 2 Introduction to Market Research and ITS Data
Beneﬁts and Limitations of Combining Traditional and ITS Data
Leveraging Traditional Market Research
Architectures Supporting Data Integration
Chapter 5 Lessons Learned Issues and Concerns
Appendix A Chicago Transit Authority Case Study
Appendix B City of MadisonMetro Transit Case Study
Appendix C TriMet Case Study
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15th Ave agency’s analysis Analyze APC data archived automated AVL and APC AVL data AVL systems beneﬁts Boarding & Alighting bus bunching Chicago Card CTA Case Study customer satisfaction data management data mart data model data records Data Services unit data warehouse deﬁned deployment developed enterprise data enterprise database evaluation event excess wait fare card farebox ﬁeld Figure ﬁrst Guidebook identiﬁed integration leverage Madison Metro magnetic stripe card market segmentation MAX Blue Line mobile data terminals monitoring National Academies needs non-riders on-board on-time performance operations Outbound pass program passenger loads perceptions PM Peak RDBMS recovered riders ridership route sampling SC Card ID service delivery smart card speciﬁc Strathman study properties Summaries by Stop TCRP Report technologies tion traditional market research transit agencies transit industry transit properties Transportation Research Board TriMet Case Study U.S. Department users vehicle Vehicle/Station ID Volpe Center Washington