Leveraging ITS Data for Transit Market Research: A Practitioner's Guidebook
TRBżs Transit Cooperative Research Program (TCRP) Report 126: Leveraging ITS Data for Transit Market Research: A Practitionerżs Guidebook examines intelligent transportation systems (ITS) and Transit ITS technologies currently in use, explores their potential to provide market research data, and presents methods for collecting and analyzing these data. The guidebook also highlights three case studies that illustrate how ITS data have been used to improve market research practices.
What people are saying - Write a review
We haven't found any reviews in the usual places.
Chapter 2 Introduction to Market Research and ITS Data
Benefits and Limitations of Combining Traditional and ITS Data
7 other sections not shown
Other editions - View all
15th Ave analysis Analyze APC data archived automated AVL and APC AVL data AVL systems boarding and alighting bus bunching Chicago Card CTA Case Study customer satisfaction data management data mart data model data records Data Services unit data warehouse defined deployment developed enterprise data enterprise database evaluation example excess wait fare card farebox Figure Guidebook identify integration leverage Madison Metro magnetic stripe card market segmentation MAX Blue Line mobile data terminals monitoring National Academies needs non-riders on-board on-time performance operations Outbound pass program passenger loads PM Peak RDBMS recovered riders ridership route sampling SC Card ID service delivery smart card specific Strathman study properties Summaries by Stop TCRP Report technologies tion traditional market research transit agencies transit industry transit properties Transportation Research Board TriMet Case Study trip planning U.S. Department users vehicle Vehicle/Station ID Volpe Center Washington