Leveraging ITS Data for Transit Market Research: A Practitioner's Guidebook

Front Cover
Transportation Research Board, Jan 1, 2008 - Transportation - 82 pages
0 Reviews
TRBżs Transit Cooperative Research Program (TCRP) Report 126: Leveraging ITS Data for Transit Market Research: A Practitionerżs Guidebook examines intelligent transportation systems (ITS) and Transit ITS technologies currently in use, explores their potential to provide market research data, and presents methods for collecting and analyzing these data. The guidebook also highlights three case studies that illustrate how ITS data have been used to improve market research practices.

From inside the book

What people are saying - Write a review

We haven't found any reviews in the usual places.


Chapter 2 Introduction to Market Research and ITS Data
Benefits and Limitations of Combining Traditional and ITS Data

7 other sections not shown

Other editions - View all

Common terms and phrases

Bibliographic information