Licensing, a Strategy for Profits
Written by a business executive in non-legal language for other business executives, this book is aimed particularly at the interests & problems of small & midsize businesses & start-up companies. It covers the strategies, advantages & disadvantages of licensing, with supplementary attention to franchising & joint ventures. All of the material is based on the experiences of various firms, both large & small, in a wide range of industries. Specific case history examples are cited throughout. Part One covers questions, concerns & planning in five chapters with examples of what happens in the real world of business, buying & selling technology for products & processes -- including mistakes & problems which demonstrate what not to do. Part Two is a nine-chapter review of how to establish a successful licensing project from company organization to negotiating an agreement. Part Three is a series of success stories with a variety of products & industries, such as Dolby's dominance in the tape recording industry, plastics industry machinery development, flexible electronic circuit licensing, new product manufacture for concrete blocks, the acceptance of Black & Decker's "Workmate" & other examples of licensing as a strategy for profits.
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