Limitless: Leadership That Endures

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Random House, 2015 - Business & Economics - 288 pages
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Dedication and patience are crucial to leading any organisation. But the most enduring companies of the modern age have something else too: leaders who saw beyond the confines of business convention and into a different future. Leaders who didn't just grow their profits, but expanded the horizons of their customers and our culture. From Henry Ford to Margaret Rudkin, Coco Chanel to Steve Jobs, their extraordinary stories still hold living wisdom for today's entrepreneurs. Learn from their ageless insights and the possibilities are limitless. In this book, Ajaz Ahmed shares his inspirations for enduring leadership.
There isn't a magic formula for better leadership. But there is an enduring philosophy behind the most inspiring leaders in business, past and present. It's one that has outlasted markets, currencies, meltdowns, revolutions and regime changes.
Limitless is a celebration of the transformative power of thinking beyond conventional boundaries. Its fascinating true stories of the most audacious and accomplished business leaders remind us how the entrepreneurial spirit really does change the world for the better. The greatest leaders not only make a difference in their own times, but also leave behind the lessons they've learned for the world that goes on after them. Finding opportunities where others see obstacles, they show that the greatest investment any entrepreneur can make is to keep an open mind.

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About the author (2015)

Ajaz Ahmed is CEO of AKQA, which uses the imaginative application of art and science to create beautiful ideas, products and services. AKQA has a legendary reputation for innovation and won the Queen's Award for Enterprise Innovation in 2014. Clients include Nike, Red Bull and Audi.

Ajaz is the co-author of the bestselling business book Velocity(Vermilion 2012). For more information see http-//

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