Little Black Book of Entrepreneurship

Front Cover
Ten Speed Press, 2008 - Business & Economics - 145 pages
1 Review
A truth-sayer'¬?s guide to assessing one'¬?s entrepreneurial aptitude, written for anyone seriously considering starting a business of any kind.

Most entrepreneur guides focus on the mechanics of raising capital, drafting a business plan, and handling licensing, but they overlook the serious self-reflection that is required in the decision to launch a business. And most of the literature is obsessed with success stories, while ignoring the much more illuminating and instructional lessons that can be learned from failure. Featuring interviews and anecdotes from the author's nearly 20 years as an entrepreneur, THE LITTLE BLACK BOOK OF ENTREPRENEURSHIP identifies the 14 Key Failure Factors that every aspiring entrepreneur should be aware of before signing the papers.

"Entrepreneurs are the lifeblood of any economy, and yet over 90 percent of new entrepreneurial ventures fail. By forewarning would-be entrepreneurs about the 14 causes of failure, this book's thoughtful dose of reality will raise the quality of entrepreneurship by deterring misguided ventures and increasing the number of informed, successful start-ups." --Philip Kotler, author of Principles of Marketing and Marketing Management

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About the author (2008)

FERNANDO TRĶAS de bes is the author of the international best seller Good Luck: Creating the Conditions for Success in Business and Life and the coauthor of Lateral Marketing, with Philip Kotler. He has an MBA from the University of Michigan and is the founder and president of a highly successful market research firm based in his hometown of Barcelona, Spain.


When did you know you were a writer?When I realized that writing was the best way to give exit to my creativity.Any hobbies?Mountain biking. I rode 5,000 km during my first year of mountain biking and I lost 14 kilos in one year. Now I ride 4 days per week through the mountains. I explore new routes constantly. Top three favorite foods?Pasta, pasta, and pasta.What book do you re-read every few years?The Little Prince. Every time there is something new in it. 

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