Jeffrey Gitomer's Little Green Book of Getting Your Way: How to Speak, Write, Present, Persuade, Influence, and Sell Your Point of View to Others

Front Cover
Following in the bestselling footsteps of Little Red Book of Selling, Little Red Book of Sales Answers, Little Black Book of Connections, and The Little Gold Book of YES! Attitude, Jeffrey Gitomer's The Little Green Book of Getting Your Waydigs deep into the 9.5 elements that make persuasion, and getting your way, happen. By breaking down the elements, the reader will begin to understand, take action, become proficient, and then master the ability to persuade. Because persuasion occurs in so many different areas of life and business, Gitomer leads the reader from mental readiness to the principles of getting your way and the power that persuasion offers. He challenges the reader to prepare before they present, to prepare before they try to persuade. He demonstrates how to change a presentation into a performance and shows how this can be done in any environment. But because persuasion most often takes place in business, he draws special emphasis to the reader's ability to write and sell persuasively. The book talks about the persistence that enables winning persuasion. He brings the Benjamin Franklin quote "If at first you don't succeed, try, try again" to the Gitomer level of "You only fail when you decide to quit," and the book ends challenging the reader how to think about excellence and eloquence. It will be up to the reader to take advantage of the opportunity and harness the power.

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Little Green Book of Getting Your Way

User Review  - mrrigdog28 - Overstock.com

Great Book! As you read you feel you may know this material and you should! Its common stuff you were taught growing up but it seems as I got older well.. you start to forget... this book offers a fresh perspective on how to fully use your resources to have it your way! Cheers! Read full review

Contents

ELEMENT
13
Little Green Book
14
The secret of selfbelief
20
ELEMENT ONE Getting Ready to Get Your Way
25
The squeaky wheel gets its way
26
You have to possess persuasive writing skills
32
ELEMENT THREE The Fundamentals of Persuasion
39
Understanding the power of engagement
47
The gift of gab
92
ELEMENT SIX Persuasion Performance
97
Skill or vital necessity?
106
Film yourself Its the only way
119
ELEMENT SEVEN Sales Persuasion Performances
121
Failed to get your way? No failed to establish confidence
136
ELEMENT EIGHT The Write Way to Get Your Way
161
Proposal or winning proposal?
174

ELEMENT FOUR The Essentials of Getting Your Way
49
Your personal commercial worksheet
63
ELEMENT FIVE Power Presentation
69
Some stuff is OK some is not OK
76
ELEMENT NINE Persistence
179
Followup is another word for persistence
187
ELEMENT NINE point FIVE Eloquence
190
Copyright

About the author (2007)

Jeffrey Gitomer is the world's #1 expert on selling. He is author of the NY Times best-seller Little Gold Book of YES! Attitude, as well as WSJ and BusinessWeek best-seller Jeffrey Gitomer's Little Red Book of Selling (over 400,000 sold), WSJ and BusinessWeek best-seller The Little Red Book of Sales Answers (Prentice Hall) (over 130,000 sold); The Sales Bible (over 200,000 sold) ; and Customer Satisfaction is Worthless, Customer Loyalty is Priceless. He gives over 100 presentations a year, serving customers ranging from Coca-Cola to Cingular Wireless to Wells Fargo Bank to IBM and Mercedes Benz.

Bibliographic information