Living Corporate Citizenship: Strategic Routes to Socially Responsible Business
Corporate Citizenship matters. It is no longer just a moral imperative - it is now smart business. Investors, consumers, employees and communities are demanding Capitalism with a Human Face it is time to deliver some corporate soul. Companies have responded with a new way of talking about business, but is this just a facade, behind which nothing has changed? Living Corporate Citizenship discusses these issues and examines the impact of eight major social responisibility codes, including the UN Global Compact. "There is money to be made from socially responsible and environmentally sustainable business, not just through engaging in PR gloss but through business innovation and creativity." Living Corporate Citizenship, p 11
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