Logo Design Workbook: A Hands-on Guide to Creating Logos

Front Cover
Rockport Publishers, 2004 - Design - 240 pages
The "Logo Design Workbook is the first in a new series of practical and inspirational workbooks from Rockport that will cover all the fundamental areas of the graphic design business. The edition focuses on how to create powerful logo designs and answers the question. "What makes a logo successful?" In the first half of the book the authors walk readers step-by-step through the logo development process. The authors, Adams Moriaka, discuss everything you need to know about logos including choosing colors and typefaces, incorporating logos on products and collateral, figuring out the pros and cons of illustrating and avoiding common mistakes in logo design. Scattered throughout the second portion of the book are interviews with prominent logo designers and profiles of many well-known logos, that as well as historical logos that have shaped graphic design.

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From start to finish Logos

User Review  - danagy - Overstock.com

Another Rockport publisher jewel. Start with an idea and finish it through with a winning logo that is what this book does. Very comprehensive and chocked full of details. A must own book for designers. Read full review

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About the author (2004)

Adams is cofounder of AdamsMorioka. The firm has been globally recognized by every major competition and designation.

Sean Adams and Noreen Morioka co-founded AdamsMorioka in 1993. Since then, the firm has been globally recognized by every major competition and designation. Their clients include ABC Networks, MTV Networks, Gap, Old Navy, Nickelodeon, Oxygen, and Sundance.

Terry Stone is a graphic designer, creative business strategist, and consultant based in Los Angeles. She writes and speaks on topics related to design firm management and the design profession, and teaches Professional Practice for Graphic Designers at CalArts. Stone is the author, with Sean Adams, and Noreen Morioka, of the Logo Design Workbook from Rockport Publishers.

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