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Logo Savvy: Top Brand Design Firms Share their Naming and Identity Strategies
No preview available - 2007
Absolut architecture Art Deco attributes beyon Bloodorange brand identity brand strategy business cards CAPSOLES challenge character chosen client collateral color palette communicate company's concept convey corporate Cosmeceuticals create CREATIVE DIRECTOR creative team customers dance company DAVID CANTOLLA define design firm design team developed differentiate Dossier elements Eos Airlines explored floor focus friendly FutureBrand Gas & Electric graphic Grey Worldwide Guili Guili Hangar 18 high-end Hornall Anderson HSDC Huairasinchi HUBBARD STREET DANCE icon idea imagery incorporated inhaus inspired Jinx Karacters launch Layfield Liska logo logotype look and feel mark marketing materials Mestisos modern modular needed packaging Pearlfisher personality Perugia photographs PM&R Pocoyo poster promotional reflect shape signage simple Solo Mobile solution sophisticated story style Sydney Dance Sydney Dance Company symbol target audience TerraVida textured Tiscali typeface typography unique Vancity Vancouver visual wanted Wax Branded word wordmark WOW Branding Zealand