Logos Redesigned: How 200 Companies Successfully Changed Their Image

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Harper Collins, Jul 5, 2005 - Design - 192 pages
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A company's logo is the most important component of its brand identity. So why would a company ever change its logo? Because things change -- the competition, the times, even the company itself. And the company whose logo does not reflect present realities is at a marketing disadvantage.

In this comprehensively illustrated compendium, David E. Carter shows 200 corporate logo changes, and then discusses each. You'll see everything from minor "evolutionary" changes to complete "revolutionary" changes where the old logo has been discarded and a totally new one designed. Examples of the ultimate logo changes -- where a new corporate name has been adopted -- are also included in this book. Packed with case studies on logo redesign, it features companies both large and small, and from a diverse array of industries -- global firms such as Apple Computer, UPS, and Time Warner, as well as small firms who compete, no less vigorously, in their own arenas. This essential resource will be invaluable to designers, ad creatives, marketing people, and corporate executives whose task it is to keep their firms competitive in this changing world.

 

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All I'm going to say is, wow the redesigns are so much worse than the original logos more often than not they look a hundred times worse.
If your brave then purchase or read this book.

Contents

Section 1
11
Section 2
25
Section 3
31
Section 4
65
Section 5
69
Section 6
84
Section 7
88
Section 8
99
Section 12
118
Section 13
134
Section 14
137
Section 15
143
Section 16
147
Section 17
159
Section 18
165
Section 19
168

Section 9
102
Section 10
109
Section 11
117
Section 20
169
Section 21
180
Copyright

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About the author (2005)

A noted authority on the subjects of graphic design, logo design, and corporate branding, David E. Carter has produced over 100 best-selling books in those fields, including The Big Book of Logos, The Big Book of New Design Ideas, and The Big Book of Business Cards. He is currently working on several new corporate identity books.

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