Loud & Clear in an Election Year: Amplifying the Voices of Community Advocates
Holly Minch, Kim Haddow, Laura Saponara
Spin Project, 2004 - Political Science - 176 pages
Election years pose a unique opportunity and challenge to nonprofit organizations and community groups as they struggle to advance their issues in a crowded news environment, and amplify the voices of their constituents -- without jeopardizing their tax-exempt status. This year, the SPIN Project -- a San Francisco-based team of grassroots media strategy experts -- has lent their know-how to clarifying election rules and presenting clear-cut tactics for non-profit organizations who want to communicate powerful, legal messages to their constituents and the public at large. "At a time when the country is split 50-50, elections hinge on the issues," says Carl Pope, Executive Director of the Sierra Club. "Loud and Clear is an excellent resource for community groups who want to be heard and make a difference in the pivotal 2004 debate about our nation's direction and future." Loud and Clear in an Election Year presents concise, practical strategies for communicating powerful messages that stay within the legal limits. Loud and Clear includes checklists of permissible election-year activities, details frames and messages for progressive issues, explains the ins and outs of media events, candidate forums, and bird-dogging, and offers experienced advice on reaching core voting constituencies such as Latinos, African-Americans, youth, gays and lesbians.
What people are saying - Write a review
We haven't found any reviews in the usual places.
How and why to Frame
winning the Battle of the story
14 other sections not shown
ACORN action activists activities advocates agenda Alliance for Justice American Apollo Alliance audience ballot initiative ballot measures bird-dogging California Center civic civil rights coalition constituencies Daily Show debate democracy Director e-mail editors elec elected officials election cycle Election Day election-year electoral engage ethnic media example federal Florida frame Freedom Ride George Lakoff goals GOTV grassroots groups Immigrant Workers increase Independent Media Independent Media Institute Internet issue advocacy IWFR labor Latino leaders legislative scorecard Lesbian living wage lobbying media coverage media event million mobilization MoveOn Network nonpartisan nonprofit op-ed opportunities organiza paign participation percent Photo polls programs reform registered release reporters Rockridge Institute Saponara Section Sierra Club social SPIN Project story strategies target tion turnout Univisión voice vote voter registration Washington