Lovemarks: the future beyond brands

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PowerHouse, Mar 1, 2007 - Business & Economics - 377 pages
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Kevin Roberts' groundbreaking book LOVEMARKS: THE FUTURE BEYOND BRANDS injected a powerful dose of emotion into the world of advertising and marketing. Despite the extraordinary uptake of the concept, Roberts was determined to go one step further after receiving a provocative and irresistible challenge: to turn the book itself into a Lovemark. The end result is Lovemarks: the Saatchi & Saatchi designers' edition, a sublime rendering of the original book that will both challenge the mind and delight the eyes. Collectively produced by Saatchi & Saatchi designers and art directors from across the globe, the book reflects the diverse, eclectic, and vibrant visions of its creators. Lovemarks: the Saatchi & Saatchi designers' edition celebrates the central role design plays in creating emotional connections with consumers.

Designers from across the Saatchi & Saatchi network featured in the book include Kevin Finn (Sydney), Hamish McArthur (New York), Nick Darke (London), Kane McPherson and Lorenz Perry (Auckland), Jason Romeyko (Moscow), Bridget De Socio (New York), Tim Quest and Scott Silvey (London), Pete White (Fahrenheit 212), Sean Womack (Saatchi & Saatchi X), Polly Chu (Guangzhou), Alex Normanton (London), Jim Salter (London), Tom Eslinger (Los Angeles), Hiro Ito (Tokyo), and Ji Lee (New York).

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User Review  - fedoriv.com - LibraryThing

Tom Peters, one of the most influential business thinkers of all time, described the first edition of Lovemarks: the future beyond brands as "brilliant." He also announced it as the "Best Business ... Read full review

Lovemarks: the future beyond brands

User Review  - Not Available - Book Verdict

Roberts, the New York-based CEO Worldwide of Saatchi & Saatchi, believes that his Love brand will change businesses, and this boldly designed volume showcases his argument that through Love, business ... Read full review

Contents

Bob Isherwood Worldwide Creative Director Saatchi Saatchi
6
TIME CHANGES EVERYTHING
35
BEAUTIFUL OBSESSION
111
Copyright

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About the author (2007)

Kevin Roberts" is the author of "Deep Line", "West Country", "S'neymous" and "Flash Harry and the Daughters of Divine Light".