Lovemarks"Ideas move mountains, especially in turbulent times. Lovemarks is the product of the fertile-iconoclast mind of Kevin Roberts, CEO Worldwide of Saatchi & Saatchi. Roberts argues vociferously, and with a ton of data to support him, that traditional branding practices have become stultified. What's needed are customer Love affairs. Roberts lays out his grand scheme for mystery, magic, sensuality, and the like in his gloriously designed book Lovemarks." -Tom Peters Tom Peters, one of the most influential business thinkers of all time, described the first edition of Lovemarks: the future beyond brands as "brilliant." He also announced it as the "Best Business Book" published in the first five years of this century. Now translated into fourteen languages, with more than 150,000 copies in print, Lovemarks is back in a revised edition featuring a new chapter on the peculiarly human experience of shopping. The new chapter, "Diamonds in the Mine," is an insightful collection of ideas for producers and consumers, for owners of small stores and operators of superstores. So forget making lists! Shopping, says Kevin Roberts, is an emotional event. With this as a starting point, he looks at the history of shopping and how it has changed so dramatically over the last ten years. Using the Lovemark elements of Mystery, Sensuality, and Intimacy, Roberts delves into the secrets of success that can be used to create the ultimate shopping experience. |
Contents
FOREWORD A G LAFLEY | 9 |
TIME CHANGES EVERYTHING | 23 |
EMOTIONAL RESCUE | 37 |
Copyright | |
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A-Channel A.G. Lafley Apple Attention Economy become beer believe Bike Friday Brahma brands Brazilian Cat Stevens cereal Cheerios Coca-Cola Coke colors commitment connections with consumers create dream edge emotional connections empathy everything experience Fast Company feel focus future global going Google Guinness Harley-Davidson Harley-Davidson finally heart human icons ideas innovation insights Inspirational Consumers Intimacy kids knew KODAK ED-3 Lexus Lion Nathan lives look Love Lovemarks Loyalty Beyond Reason Mary Quant Mystery Nike Nike Goddess Number Olay passion Pepsi percent Procter & Gamble Products to trademarks Putumayo Putumayo World Music relationships Respect respond retailers Saatchi & Saatchi senses Sensuality shoppers smell sound SPQR Starbucks story stuff supermarket tablestakes talk taste teens tell things Tide touch tough Toyota transform trust turtle understand York Zealand