Luxury China: Market Opportunities and PotentialA guide to reaching and profiting from China's expanding luxury consumer class China's growing consumer base and expanding economy means more disposable income for more Chinese citizens. The Chinese market for luxury goods is expected to expand from $2 billion this year to nearly $12 billion by 2015. Today's biggest global luxury goods retailers expect China to make up a large and ever growing portion of their customers, and those businesses are responding with new stores and investments in China. Luxury China gives readers–particularly professionals in advertising, marketing, and the luxury brands industry–a deep look into the future of the Chinese luxury goods market and shows them how to tap into China's tremendous market potential. |
Contents
Alfred Dunhill | 19 |
Shanghai Tang | 45 |
Rolex in China | 77 |
Shiatzy Chen | 99 |
Louis Vuitton in China | 125 |
The War of the Spirits | 165 |
Brand Protection and Counterfeit Activities | 175 |
Bibliography | 241 |
Other editions - View all
Luxury China: Market Opportunities and Potential Michel Chevalier,Pierre Xiao Lu Limited preview - 2010 |
Common terms and phrases
activities advertising affluent airport Alfred Dunhill Armani baijiu Beijing Beijing’s boutiques brand awareness brand in China Cartier CCTV celebrity channels Chengdu Chinese Chinese consumers Chinese luxury Chinese market Chivas Chongqing Christian Dior cities company’s conspicuous Copyright cosmetics counterfeit culture customers department stores Dept develop difficult Dior distribution distributor duty-free fashion brands figures financial find firm first five flagship store growth Guangzhou Gucci high-end Hong Kong Hotel Hugo Boss important influence international brands investment Japan licensee licensor located Louis Vuitton luxury brands luxury consumers luxury lovers luxury market luxury products LVMH Macau mainland China major million Nanjing office officials operates perfumes Pierre Xiao Lu Plaza Plaza 66 points of sale profile profitable purchase ready-to-wear reflect retail Rolex Salvatore Ferragamo Shanghai Tang Shenzhen Shiatzy Chen shopping malls Source specific strategy strong TABLE Taiwan television Tianjin Trademark traditional watches worldwide