MV tut besser? - A comparison of the strengths and weaknesses of the tourist destinations Mecklenburg-Western Pomerania and Schleswig-Holstein

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GRIN Verlag, Sep 18, 2006 - Business & Economics - 101 pages
Bachelor Thesis from the year 2006 in the subject Tourism, grade: 1.7, Stralsund University of Applied Sciences, 88 entries in the bibliography, language: English, abstract: This thesis analyzes which one of the two Federal States mentioned has better tourist resources and which one fails in bailing the whole tourist potential. First of all some general facts about the German tourism will be presented to frame the overall picture. The theoretical part gives a definition of the expression “destination” and explains the tasks of a destination management which will then give the basis to achieve better understanding of the concrete discussion later on. At this point Steinecke’s remarks to this topic will be put a special attention to. Going on with a description of the natural location conditions of the two mentioned tourist destinations will make the incentives obvious to come to visit the Northern part of Germany. In detail the location and the population will be described and similarly the local importance of tourism will be made clear by presenting the numbers of visitors. Furthermore the fundamental knowledge will be applied to discuss the current operational state. Therefore the infrastructure, arranged events, the special offers for a family, an active or a wellness vacation will be presented and compared. In addition to that the important tourist websites will be shed light on to eventually result in an overall argumentation presented in a SWOT-analysis. Afterwards it will be made clear that on a certain level a competition is realistic and good and that the two destinations have understood that there are levels where they should rather act like partners instead of offenders. Finally this assignment will give suggestions to improve the current operational state and then be concluded.
 

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