M-Commerce: Technologies, Services, and Business Models

Front Cover
Wiley, Apr 30, 2002 - Computers - 272 pages
The first complete introduction to the technology and business issues surrounding m-commerce
With the number of mobile phone users fast approaching the one billion mark, it is clear that mobile e-commerce (a.k.a. "m-commerce") is the next business frontier. Authored by a recognized international authority in the field, this book describes the brave new world of m-commerce for technical and business managers alike. Readers learn about the driving forces behind m-commerce, the impact of WAP, 3G, mobile payment, and emerging location-sensitive and context-aware technologies. A comprehensive look at emerging m-commerce services and business models, as well as the changing role of mobile network operators, content providers, and other key players. The author concludes with informed predictions about the future of m-commerce.

From inside the book

What people are saying - Write a review

We haven't found any reviews in the usual places.


A First Look at the Broader MCommerce Value Chain
Part Two The Technologies of MCommerce
The Mobile Internet

9 other sections not shown

Other editions - View all

Common terms and phrases

About the author (2002)

NORMAN SADEH is an Associate Professor in the School of Computer Science and the Institute for eCommerce at Carnegie Mellon University and, until recently, also served as Chief Scientist of the European research initiative in "New Methods of Work and eCommerce." Dr. Sadeh is also well known for his pioneering research in planning, scheduling, and supply chain management. He is on the editorial board of several journals, is frequently invited to speak at industry conferences, and has conducted research and consulted with a number of Fortune 1000 companies in North America, Europe, and Asia.

Bibliographic information