M-Commerce: Technologies, Services, and Business Models
The first complete introduction to the technology and business issues surrounding m-commerce
With the number of mobile phone users fast approaching the one billion mark, it is clear that mobile e-commerce (a.k.a. "m-commerce") is the next business frontier. Authored by a recognized international authority in the field, this book describes the brave new world of m-commerce for technical and business managers alike. Readers learn about the driving forces behind m-commerce, the impact of WAP, 3G, mobile payment, and emerging location-sensitive and context-aware technologies. A comprehensive look at emerging m-commerce services and business models, as well as the changing role of mobile network operators, content providers, and other key players. The author concludes with informed predictions about the future of m-commerce.
What people are saying - Write a review
We haven't found any reviews in the usual places.
Part One The MCommerce Revolution I
A First Look at the Broader MCommerce Value Chain
Part Two The Technologies of MCommerce
9 other sections not shown
Other editions - View all
3G standards 3GPP advertising air interface applications and services authentication base station bearer services billing Bluetooth business models CDMA certificate channels Chapter content providers context-aware credit card customers data rates deployment emerging encryption Environment example fees Figure fixed Internet Forum functionality GPRS handset i-Mode infrastructure Internet protocols Interoperability involves Java kbps location-based services location-sensitive m-commerce m-commerce services m-commerce value chain messages microbrowser million mobile banking mobile commerce mobile communication mobile devices mobile Internet mobile operators mobile payment mobile phone mobile portals mobile station mobile users module Nokia Nordea NTT DoCoMo offer options packet-switched packets payment solutions PDAs percent players protocol stack public key relies require revenue roaming server smart card TDMA technologies Telecommunications tion traffic transaction upgrade usage scenarios user's WAP gateway WCDMA/UMTS wired Internet Wireless Application wireless link