‘Mach’s mit’ (join in) - The national information campaign against the spreading of HIV in Germany

Front Cover
GRIN Verlag, Jul 19, 2010 - Business & Economics - 9 pages
0 Reviews
Essay from the year 2008 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: Distinction, Macquarie University, course: ICOM 895 Information Campaigns, language: English, abstract: This paper will analyse the "mach’s mit" - Information Campaign initiated by the German government to prevent the spreading of HIV in Germany. At first background information will be given in order to outline the problem, the objective and the target group, before linking the campaign’s conception to theoretical considerations of persuasion.

What people are saying - Write a review

We haven't found any reviews in the usual places.


Continuing Evaluation

Common terms and phrases

Bibliographic information