Machiavelli, Marketing, and Management

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Phil Harris, Andrew Lock, Patricia Rees
Psychology Press, 2000 - Business & Economics - 242 pages
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This cutting edge text provides insight into the meaning and interpretation of Machiavelli, and highlights the particular relevance to today’s manager of his works for management, marketing and political thought. It addresses a number of common themes relating to his influences and arguments, and includes topics such as:

* modern management
* governance and ethics
* post-modernism
* marketing
* political communication and spin doctoring
* rhetoric and dichotomy of Machiavelli.

It brings together an outstanding and diverse range of contributors including leading Machiavelli writers, prominent 'politicos', some of the key management thinkers in the UK, and descendants of Machiavelli himself, and will be of great interest to all students and scholars of management, marketing and political science.

 

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Contents

Introduction
3
Machiavelli through the ages 500 years on
14
Machiavellis contemporaries
30
Machiavelli master of liberty
42
Marketing
53
Contra postmodernism Machiavelli on limits to the malleability of consciousness
55
Niccolo Machiavelli as relationship marketing guru
67
Machiavellian communication the role of spin doctors and image makers in early and late twentiethcentury British politics
82
Machiavelli politics and modern language use in modern management
139
Are Machiavellian tactics still appropriate or defensible in politics?
148
Nicco and Charlie a story of two political servants and of political management
164
Machiavellian management thought in modern times
175
Machiavelli and Powell maximizing prophets
177
Butchers bunglers and Machiavelli Italian political philosophy and the First World War
193
Machiavelli and human nature
201
End piece
217

Management
93
Renaissance realpolitik for modern management
95
From the dark to the light ranges of the real skills of management
109
Corporate governance real power Cecil King and Machiavelli
122
Political management
137
The myth and reality of telling the truth the legacy of Niccolo Machiavelli
219
Selected bibliography
222
Biographies of contributors
226
Index
237
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Manchester Metropolitan University

Manchester Metropolitan University

Manchester Metropolitan University

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