Machiavelli, Marketing, and Management

Front Cover
Phil Harris, Andrew Lock, Patricia Rees
Taylor & Francis US, 2000 - Business & Economics - 242 pages
0 Reviews

This cutting edge text provides insight into the meaning and interpretation of Machiavelli, and highlights the particular relevance to today s manager of his works for management, marketing and political thought. It addresses a number of common themes relating to his influences and arguments, and includes topics such as:

* modern management
* governance and ethics
* post-modernism
* marketing
* political communication and spin doctoring
* rhetoric and dichotomy of Machiavelli.
It brings together an outstanding and diverse range of contributors including leading Machiavelli writers, prominent 'politicos', some of the key management thinkers in the UK, and descendants of Machiavelli himself, and will be of great interest to all students and scholars of management, marketing and political science.

"
 

What people are saying - Write a review

We haven't found any reviews in the usual places.

Contents

PARTS
5
500 years on
14
Machiavellis contemporaries
30
PART 2
43
Niccolo Machiavelli as relationship marketing guru
67
PART 3
84
Renaissance realpolitik for modern management
95
ranges of the real skills
109
PART 4
130
Machiavelli politics and modern language use in modern
139
Are Machiavellian tactics still appropriate or defensible
148
a story of two political servants and of political
164
maximizing prophets
177
Italian political philosophy
193
the legacy
219
Index
237

real power Cecil King and Machiavelli
122

Other editions - View all

Common terms and phrases

References to this book

About the author (2000)

Manchester Metropolitan University

Manchester Metropolitan University

Manchester Metropolitan University

Bibliographic information