Made by the Office for Metropolitan Architecture: An Ethnography of Design
"The book presents an ethnographic account of the design rhythm in the Office for Metropolitan Architecture. Written as a collection of short stories, it draws on the mundane trajectories of models and architects at the OMA and shows how innovation permeates design practice, how everyday techniques and workaday choices set new standards for buildings and urban phenomena. In these stories of invention the "Eureka!" moments are missing. They are replaced by routine gestures of model making, recycling, assembling, recollecting, rescaling. This enquiry on architecture-in-the-making is based on participant observation in the office of Rem Koolhaas, extensive interviews with architects, and photo documentation on various projects: the Seattle Public Library, the Whitney Museum of American Art in New York, the China Central Television (CCTV) in Beijing, the Los Angeles County Museum of Art (LACMA), la Casa da Musica in Porto, and others."--p.  of cover.
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23 March 2010 / by Joost Zonneveld
The Architecture Website of the NetherlandsBlue Foam
Whole books have been filled in efforts to interpret the work of Rem Koolhaas. But according to Albena Yaneva of the Manchester School of Architecture, his work can only be understood through the design process that unfolds inside the office on Heer Bokelweg in Rotterdam.
According to Yaneva, architecture is all too often interpreted in terms of theoretical movements, the individual background of the architects, or the socio-cultural conditions in which a building is created. Yaneva suspected that design practice — all that niggling work, the interaction between architects and the surroundings in which the office’s designs are created — has a large bearing on the buildings produced by OMA. She had a chance to spend two years conducting anthropological research into the daily practice inside the Rotterdam office of Koolhaas and arrives at convincing conclusions that can indeed make you look at the work of OMA in another way.
A familiar but good example is the design for the Casa da Música in Porto. Koolhaas told Yaneva that just before he was asked by the Portuguese client to design the concert hall, he was asked by a Dutch client to design a new house. When the Dutch client rejected the design, the drawings disappeared into the archive but were soon taken out again for the Casa da Música commission.
The drawing of the house was blown up and elaborated further and thus acquired a new life in a totally different form. Exceptional, thinks Yaneva: ‘One would never expect such a mundane story of invention to be told. Stories of reuse, of scaling up of rejected concepts, of recollecting and recycling existing models are not told that often, and certainly not in public.’
Although designing further on the basis of a rejected design isn’t an everyday occurrence at OMA either, it is common for elements of unbuilt designs to turn up again in models for new commissions, to be used as sources of inspiration or even as a foil against which a new design can develop. Reuse, adapting and altering models, is a constant process that Yaneva succeeds in bringing to the fore in a pleasant way in the book. And it leads her to conclude that no almighty and highly-gifted artist walks around OMA concocting designs on the spot in his pure and original brain. There are no Eureka moments, as Yaneva smartly observes. ‘The problem of interpretation of Koolhaas’s architecture is, I argue, rooted in his practice – he is not the discoverer, the unique creator, but one of the inventors of these buildings to be.’
The role played by models inside OMA is noteworthy. During Yaneva’s research period new designs were almost always — the CCTV building in Beijing was an exception — designed using traditional models in which blue foam dominates; only much later, or not at all, did the computer enter the design process. Models offer a way of experimenting quickly, is the view at OMA. Moreover, with various completed buildings one can see that the design started life as a sketch model, even though designing often continues right through to construction. A funny example is that the extension to the LACMA in Los Angeles has a roof that allows sunlight to filter through — an idea based on the use of stockings in the model.
The importance of models in the OMA building is illustrated by Yaneva with an anecdote. On one occasion Koolhaas had seen so many blue-foam models that he banned his staff from using the material for a month. Disbelief and shock around the office ensued. ‘This studio can not work without foam. It’s not possible!,’ says one employee.
This episode prompted Yaneva to assert the independence of the model within the OMA design world... (you can read the rest of the review at http://www.archined.nl/en/reviews/2010/engels/blue-foam/ )