Made to Stick (a BookCaps Study Guide)

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BookCaps Study Guides, Oct 2, 2012 - Business & Economics
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Chip and Dan Heath's, "Made to Stick: Why Some Ideas Survive and Others Die" packs a lot of concepts into a short space; if it's been awhile sense you read the book or if you just need a quick refresher, let us help. This study guide explains all the key concepts and people in the book, as well as gives a summary of what's learned in each chapter. BookCap Study Guides do not contain text from the actual book, and are not meant to be purchased as alternatives to reading the book. We all need refreshers every now and then. Whether you are a student trying to cram for that big final, or someone just trying to understand a book more, BookCaps can help. We are a small, but growing company, and are adding titles every month.
 

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Contents

ABOUT BOOKCAPS
SIMPLE
CONCRETE
CREDIBLE
EMOTIONAL CHAPTER 6STORY EPILOGUE STICKINESSREACHING YOUR AUDIENCE
KEY PEOPLE
Copyright

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