Madison Avenue in Asia: Politics and Transnational Advertising

Front Cover
Fairleigh Dickinson University Press, Jan 1, 1984 - Business & Economics - 353 pages
0 Reviews
Dependency theory is used to analyze the significance of the rapidly expanding transnational advertising agencies as they operate in Singapore, China, Indonesia, and Malaysia. The American hegemony over international advertising is discussed, as is the general question of the effectiveness of foreign-influenced advertising.

From inside the book

What people are saying - Write a review

We haven't found any reviews in the usual places.

Contents

Advertisings Transnational Dimensions
37
The Global Scene
87
The Asian Scene
129
Copyright

25 other sections not shown

Other editions - View all

Common terms and phrases

References to this book

All Book Search results »

Bibliographic information