Magazine circulation, sales and promotion: transcripts of lectures, questions, and answers. Ten-week course, October 2 to December 11, 1951

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New York University, Division of General Education, Center for the Graphic Industries and Publishing in association with the Magazine Publishers Association and Associated Business Publications, 1952 - Language Arts & Disciplines - 203 pages
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Contents

MAGAZINES IN THE UNITED STATESTheir Social and Eco 9 SUBSCRIPTION AGENCIESby Harold J Bean Vice Presi
1
ager Time Inc 37 of field selling selection of salesmen classification of subscribers
171
newsstand sales
179
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