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Consensus Milieu Consensus Magazines
Changing Magazines in a Changing World
The Other 1960s
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Advertising Income advertising rates affluence appeal Archa Knowlton audience automotive avocational Basic Books boating Bourdieu Bureau Car and Driver Compaine consensus consumer magazine consumption cultural Daniel Yankelovich decade December 18 December 23 defined early economic editorial persona enthusiasts ethos example general-interest golf Hearst Corporation historian important increased individual industry interests John John O'Toole Kummerfeld Ladies Home Journal leisure activities magazine circulation magazine publishing magazine readership magazine's major Manousos marketing mass magazines mass-audience mass-market Maurer middle-class million national advertising perhaps period personal interview Peter Stearns photograph Pierre Bourdieu political popular postwar publication's publications readers recreational result revenues rise role Saturday Evening Post Single-copy skiing social change special-interest magazines specialized magazines specific sport Subscription suburban success suggested Tebbel television television's tennis tion titles traditional transformation U.S. Department University Press values William Ziff World wrote York Ziff-Davis zines