Magazine Research: What the Advertiser and Agency Planner/buyer Needs to Know Today and Tomorrow : the New York Hilton, November 22, 1983

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Advertising Research Foundation, 1983 - Advertising - 192 pages

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Contents

Syndicated Services Dont Have All the Answers
17
Back to Basics?
35
ARFs New Framework for Media Audience Research
47
Copyright

8 other sections not shown

Common terms and phrases

Bibliographic information