Magazine Research: What the Advertiser and Agency Planner/buyer Needs to Know Today and Tomorrow : the New York Hilton, November 22, 1983
Advertising Research Foundation, 1983 - Advertising - 192 pages
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Syndicated Services Dont Have All the Answers
Back to Basics?
ARFs New Framework for Media Audience Research
8 other sections not shown
ADULTS WHO DRINK advertiser name Advertising Exposure Advertising Research Foundation Architectural Digest ARF audits ARF Model ARF's assumptions audience estimates audience measurement average issue audience Basic Price Beta-Binomial models buyers CIRCULATION TRENDS consumer cost per thousand Cover Price coverage cumes demographics DRINK DIET COLA editorial environment effect Evaluating Media figure Frequency Distribution gold-standard House & Garden impact IMPLIED PASS-ALONG industry interview involvement Jerry Greene LADIES HOME JOURNAL Lower than Basic magazine audience Magazine Research Council marketing McCann-Erickson media audience research media research memory multi-magazine newsstands Newsweek optimization planner Politz primary readers problems procedures PRS eye tracking publications questioning method questionnaire Ratio READERS PER COPY reading Recency reported respondents sample schedule Simmons study SLIDE Stage subscription syndicated research syndicated services target audience Through-The-Book Tomorrow Perspective total audience users Vehicle Exposure weekly Young & Rubicam