Magazines for the Millions: Gender and Commerce in the Ladies' Home Journal and the Saturday Evening Post, 1880-1910

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SUNY Press, Aug 12, 1994 - Antiques & Collectibles - 263 pages
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Argues that the two popular women's magazines were pivotal in the combining of gender and commercialism at the turn of the century, and that publishers and advertisers conspired to create both a gendered commercial discourse and a commercial gender discourse for both men and women. Annotation copyright by Book News, Inc., Portland, OR
 

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Contents

A Man a Woman and a New Magazine Cyrus Curtis and Louisa Knapp Curtis and the Ladies Home Journal 18831889
15
From Gendered Lives to a Gendered Magazine The Content of the Journal 18831889
29
A New Editor and a New Voice Edward Bok Transforms the Journal 18901900
59
Mixed Messages in a Commercial Package The Content of the Journal 18901900
81
Creating a Magazine for Men Curtis Gets the Post and the Post Gets Lorimer 18971900
109
Speaking to and about Men The Content of the Post 18971900
127
The Journal is for Women and the Post is for Families The Vicissitudes of the Curtis Magazines 19001910
145
Oppositions and Overlaps in Views of Women and Men The Content of the Journal and the Post Compared 19001910
155
Epilogue
189
METHODOLOGICAL NOTE
203
NOTES
205
BIBLIOGRAPHY
233
INDEX
257
Copyright

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About the author (1994)

Helen Damon-Moore is Adjunct Professor of Women s Studies and Education at Cornell College. She is co-author of Literacy in the United States: Readers and Reading Since 1880.

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