Magazines for the Millions: Gender and Commerce in the Ladies' Home Journal and the Saturday Evening Post, 1880-1910
Argues that the two popular women's magazines were pivotal in the combining of gender and commercialism at the turn of the century, and that publishers and advertisers conspired to create both a gendered commercial discourse and a commercial gender discourse for both men and women. Annotation copyright Book News, Inc. Portland, Or.
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activity advertising American audience azine Bok's Journal broadening circulation club column consumers consumption contributors critical Curtis and Lorimer Curtis Magazines Curtis Publishing Company Cyrus Curtis discourse discussion domestic early editorial editorship Edward Bok emphasized featured female feminine fiction gender and commerce gender construction gender norms gendered commercial George Horace Lorimer History Home Journal housekeeping husband Ibid images important interest issue Journal readers Kaestle Knapp's Journal Ladies late nineteenth lives Lorimer's Post Louisa Knapp Curtis Lyman Abbott magazine's male marriage masculinity mass-circulation magazine men's messages middle-class women Naomi Wolf nineteenth century notion Pearline Pompeian popular culture Post's published reading role Saturday Evening Post Scribner's short stories social suffrage suggests sumers T. J. Jackson targeted tion tone twentieth century University Press vertising woman Womanhood women's magazines wrote York young zine
Page 5 - can only be determined specifically, in the context of time and place. We can write the history of that process only if we recognize that “man” and “woman” are at once empty and over-flowing categories. Empty because they have no ultimate, transcendent meaning. Over-flowing because even when they appear to be fixed, they still contain within them alternative, denied, or suppressed definitions.