Major differences along the supply chain between B2B and B2C marketing with regard to "Fast-Moving-Consumer-Goods" (FMCG)

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GRIN Verlag, Jun 13, 2007 - Business & Economics - 16 pages
Seminar paper from the year 2004 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 2,0, Anglia Ruskin University (Ashcroft Business School), course: B-2-B Marketing, 6 +2 online entries in the bibliography, language: English, abstract: It is the objective of the present assignment to identify, to analyse and to evaluate the major differences along the supply chain between business-to-business (B2B) and business-to-consumer (B2C) marketing. In particular, organisations which are involved in the manufacture and retailing of fast moving consumer goods (FMCG) should be examined

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