Major Donor Fundraising
Providing a step-by-step approach to raising large and repeat gifts, this book shows charities how to diversify their fundraising portfolio, get a high-return, cost-effective income stream, and attain sustainability through relationship-building and planned gifts and legacies.
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What is a Major Gift
CHAPTER TWO Developing a Strategy for Major Donor Fundraising
How to Find Major Donors
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acknowledgement ActionAid Advocacy Institute Alzheimer's Society annual appeals committee Asia Society benefits board member British Heart Foundation build campaign CancerBACKUP capacity to give chairman chapter Charities Aid Foundation charity charity's chief executive City Harvest commitment companies consider cultivation activities database develop dinner Director disabled donation donor recognition donors and prospects ensure face-to-face funding fundraising peer Gift Aid gift club goal identify important individual Institute of Fundraising interest investment invited involved letter Major Donor Fundraising major donor prospects major gift fundraising major gift programme major gifts officer meeting Moves Management networks newsletter NSPCC opportunities organisation organisation's philanthropy phone call potential prospect research raise Raiser's Edge receive relationship role Sample Scope screening SeeAbility solicitation strategy success Terrence Higgins Trust thank thank-you trustees update wealth Woodland Trust