Make It Bigger

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Princeton Architectural Press, 2002 - Architecture - 250 pages
An outspoken voice in the world of graphic design for more than twenty years, Paula Scher has developed a worldwide reputation for her bold, modern graphics and her incisive, sometimes stinging, critiques of the design profession. In Make in Bigger, Scher candidly reveals her thoughts on design practice, drawing on her own experiences as one of the leading designers in the United States, and possibly the most famous female graphic designer in the world. Pointed and funny, it is an instructive guide for all those who navigate the difficult path between clients, employees, corporate structures, artists, and design professionals. Make it Bigger provides a survey of Scher's groundbreaking work, from her designs as art director at Columbia Records, to her identity for New York's Public Theater, to her recent work for the New York Times, Herman Miller, and the American Museum of Natural History's Rose Center planetarium.

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Make It Bigger

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"Make it bigger"-a familiar refrain to any graphic designer accustomed to presenting layouts to clients-is an apt title for a book that examines the graphic design profession primarily through the ... Read full review

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About the author (2002)

Paula Scher is a partner in the design firm Pentagram and a member of the Art Directors Club Hall of Fame. She has won countless awards for her work, including the Chrysler Design Award and an AIGA Medal for distinguished service to the profession. Her alb

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