Make Money for Bob: The Bottom Line on Entrepreneurship

Front Cover
AuthorHouse, 2010 - Business & Economics - 248 pages
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Smart, practical, and readily applicable, Make Money for Bob: The Bottom Line On Entrepreneurship is an empowering source for any enterprising individual looking to create, launch, and grow a successful business. More than a book title, Make Money For Bob is the mission statement that made Bob Gourley's own company the talk of the graphic arts/printing industry... and it offers a straightforward directive for every entrepreneur to keep a close eye on making the bottom line profitable. Gourley empowers both the beginning and the seasoned entrepreneur by sharing personal, behind-the-scenes lessons that combine beyond-the-classroom wisdom with real world know-how. - Learn how you can create the three core business plans every aspiring entrepreneur needs to launch and sustain success.- Master the skills you need to engage investors and secure the money needed for your venture. - Discover how to personally build networks with reachable people who have the knowledge, influence, and money to get your deal done. From creating a complete business plan to developing an authentic business culture, Make Money for Bob: The Bottom Line On Entrepreneurship is a first-rate primer for entrepreneurs to learn the essentials of making money when operating, growing, and selling a business.
 

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Contents

The Beginning of the End
1
Entrepreneurship Begins
13
Early Lessons
17
Visualizing and Scoring Success
25
Recognizing Opportunity
27
Going into Business the Right Way
37
Surviving the Game
53
When Buying a Business is the Goal
55
Dealing With the Pros
129
Think Like an Investor
137
Negotiating the British Way
143
Understanding Corporate Culture
157
How to Sell a Business
167
Fulfill a Need
179
Know What You Dont Know
191
The WorkLife Balancing Act
197

From the Launching Pad
73
Mind Your Manners
81
Growing a Business
91
Operating an Ongoing Business
103
Support Your Core Business
121
Handling Moneybags Powerbrokers and Other Professionals
127
Finding Balance
199
The Final Word
207
20 Points of Good Entrepreneurship
211
Deals Done
219
Giving Back
229
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About the author (2010)

Bob Gourley is the Editor-in-Chief of CTOvision.com and the founder and Chief Technology Officer of Crucial Point LLC, a technology research and advisory firm. Formerly, he was the first Director of Intelligence at the Department of Defense's cyber defense organization JTF-CND and served as the Chief Technology Officer of the Defense Intelligence Agency. Gourley has published more than 40 articles on a wide range of topics and is a contributor to the book Threats in the Age of Obama. His blog, CTOvision, is now ranked among the top federal technology blogs by WashingtonTech.

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